The Year of Italian Food
" We have a unique heritage in the world". A certainty, a never predictable confirmation that arrives year after year, proclaimed by the experts of the sector, the press, the experts, the government. To say, exactly one year ago, it was the former minister Maurizio Martina , who along with Dario Franceschini , then Minister of Heritage and cultural activities and tourism, had given way to ' A National nno of Italian food . That is 12 months dedicated to the Italian gastronomic culture in all its facets. " It is not a question of emphasizing only the economic successes of this sector", the minister commented , "But to reiterate the deep connection between food, landscape, identity, culture".
A project that has provided for various cultural initiatives, from the formation of food districts, which involved farmers, breeders, fishermen, cooks, artisans, to a whole series of events related to Italian cuisine, with a focus on all the UNESCO recognitions obtained in time, from the Mediterranean Diet to the sapling vine of Pantelleria, from the landscapes of the Langhe Roero and Monferrato to the art of the Neapolitan pizzaiuolo , without forgetting the appointment of Parma to the creative city of gastronomy. In addition to a social campaign focused on food and signature dishes , which emphasized the ancient and indissoluble link between art and food, from the Greco-Roman era to contemporary art, passing through the Baroque.
A notable initiative, but did it work? It would seem so: no greater quantities of food and wine made in Italy have been consumed on the world tables, reaching a historical record for agri-food exports, which in 2018 reached the value of 42 billion euros , an increase of 3% . To provide the final data for the year just ended is Coldiretti , which on the basis of projections on ISTAT data, offers a very positive snapshot of the Italian gastronomic scene which, as stated in a note, " confirms the potential of the made in Italy at the table for the economic and employment recovery of the country ".
Export: the protagonist is sparkling wine
We are talking, more precisely, about two thirds of the agro-food exports that affect the countries of the European Union, in particular Germany. Overseas, on the other hand, is the United States the reference market for Italian food, in particular as regards the symbolic products of the Mediterranean diet. Among the protagonists of export all over the world there is wine, which this year presents itself with a new flagship: the sparkling wine, which has achieved a value of sales abroad of more than 1.5 billion during 2018.
The catalog of typical products
A value, that of Italian food, which last year was also read in tourism and economic, as well as cultural, to make the kitchen a source of prestige and growth for the country. Knowledge, sharing and comparison were the assets from which the entire programming took place, focused mainly on that "Italian-style living" that has always attracted visitors from all over the world and that in the last 12 months has been in the spotlight thanks to various initiatives implemented by Mibact and Mipaaf. The recognition of agricultural and agri-food products of excellence, for example, a synthesis of traditional recipes and food and wine itineraries that characterize the Peninsula from North to South. A functional catalog to relaunch the role of interregional tourist offer routes, and which financed moments of tasting and discovery of raw materials and rituals .